High-fidelity 3D modeling for products, web, campaigns, AR and VR
Nexus produces high-fidelity 3D assets ready for multiple channels, from cinematic rendering to web configurators, Augmented Reality and Virtual Reality experiences.
What is 3D Modeling and when to use it?
A good 3D pipeline separates master model creation from optimization for each channel. The master concentrates geometry and appearance; Derived versions are reduced, structured and compressed according to web, mobile, VR, AR or video.
In practice: The process may include blueprints, photo references, modeling, UV, PBR materials, rigging and creating optimized versions. For real time, retopology and baking preserve perceived detail with lower computational cost.
Where this solution generates value
Automobiles and complex products
High-fidelity models serve as a visual source for campaigns, configurators, videos, showrooms, and other experiences where form and finish need to remain consistent.
Machines and equipment
Geometry, components and materials can be reconstructed and organized for technical presentations, training, visualization and interactive applications.
Virtual environments and showrooms
Physical or conceptual spaces can be modeled to create navigable landscapes, brand experiences, and real-time product demonstrations.
Content for campaigns and videos
The same asset can feed renders and animations in different frames without depending on a new photo session for each digital composition.
Reusable assets in configurators, AR and VR
Based on the master model, versions adapted to the performance and restrictions of each platform are created, maintaining coherence between channels.
From challenge to deployment
Discovery
Objective, audience, environment, KPI and technical restrictions.
Experience design
Journey, interaction, content and product architecture.
Development
Software, 3D, integrations, hardware and validation.
Deploy and evolution
Deployment, support, analytics and continuous updating.
Questions about 3D Modeling
What is the difference between a high poly model and a web model?
High poly prioritizes detail; A web template needs to reduce geometry, textures, and materials to load and render efficiently.
Is it possible to create from photos?
Yes, depending on the object and the desired level of precision, photos, blueprints, CAD and scans can be used as reference.
Does the same model work for VR and web?
The master model may be the same, but different optimized versions are often required for each platform.
Do you work with PBR materials?
Yes. Physically based materials help maintain consistent visual behavior across different lighting and rendering conditions.
Related content
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