Technology for automakers and dealerships: 3D, showrooms, AR, VR and sales experiences
In the automotive sector, Nexus connects 3D assets, configurators, digital showrooms, AR, VR and training to expand the line-up's presentation capacity and support commercial and technical journeys.
Where are the main digital challenges
In automotive, the challenge is not just creating a beautiful 3D look: it is organizing the line-up, versions, accessories and digital assets so that the experience works consistently across dealerships, tablets, the web and other touchpoints.
The project must consider the usage environment, hardware availability, maturity of digital assets, need for integration and the way teams or customers actually interact with the solution.
Solutions with adherence to the sector
3D Digital Showroom
Expands the line-up presented at the dealership by bringing together vehicles, versions, colors, accessories and content in a digital interface that does not depend on the physical stock available at that point of sale.
3D Configurator
It transforms the vehicle's digital model into a choice interface, allowing you to view color, wheel, finish and accessory combinations and connect the experience to the rules and integrations provided by the project.
3D Web Visualization
Brings interactive vehicles and products to the browser with assets optimized for real time, allowing exploration on desktop, tablet and mobile without requiring dedicated 3D software.
Vehicle modeling and optimization
Creates high-fidelity master models and versions optimized for digital channels, using processes such as retopology, baking, PBR materials and configurable component structuring.
Immersive training and simulators
Reproduces vehicles, procedures and service or operation scenarios in digital environments in which teams can practice and review content in a standardized way.
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