Retail Tech: digital experiences for stores, products and omnichannel journeys
Nexus develops digital experiences for physical and omnichannel retail, connecting products, screens, sensors, AR, 3D and AI to make the point of sale more demonstrative, measurable and interactive.
Where are the main digital challenges
In retail, technology needs to fit into the real journey: short attention span, different audience profiles, high flow, integration with the physical space and the need to transform interaction into discovery, demonstration or conversion.
The project must consider the usage environment, hardware availability, maturity of digital assets, need for integration and the way teams or customers actually interact with the solution.
Solutions with adherence to the sector
Augmented Reality for product
It allows you to view items in the customer's environment, access contextual content and create demonstrations that connect physical product and digital information via smartphone or tablet.
Digital Showroom
Expands the assortment presented in the store by bringing together products, variations and commercial content in a digital interface that does not depend on the physical display area.
Totems and interactive experiences
They transform navigation, campaigns and demonstrations into participatory journeys at the POS, with an interface designed for quick flow and autonomous or assisted use.
3D visualization and configurators
They allow you to explore products, materials, colors, components and combinations in real time, including in categories where physical stock does not accommodate all variations.
AI applied to service and journey
Agents, automation, and computer vision can support service and experience when connected to sources, rules, and permissions suited to the use case.
Related content
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