Interactive Experiences for brands, events, spaces and digital journeys
Nexus combines software, content, hardware and interaction design to create experiences that respond to audiences in real time, connecting physical and digital environments across activations, corporate spaces, events and points of sale.
What is Interactive Experiences and when to use it?
Interactive experiences are systems in which communication stops being just observed and starts responding to the user's action. Interaction can happen through touch, movement, presence, camera, sensors, physical objects, voice or immersive devices.
In practice: The architecture is designed based on the desired journey and the installation environment. Real-time software, sensors, displays, tracking, networking and content are integrated to function as a single system.
Where this solution generates value
Interactive tables and walls
Large format surfaces can organize content, products, data and narratives in touch or multi-touch navigation designed for individual or collective use.
Totems and product experiences
Totems connect content, navigation and calls to action at points of sale, receptions, fairs and showrooms, with an interface suited to the attention span and environment.
Brand activations and fairs
Sensors, games, audiovisual content and real-time interaction can transform a campaign into a participatory experience that communicates the brand's concept in a memorable way.
Museums, experience centers and showrooms
Collections, stories, products and data can be explored through interactive layers that complement the physical space without relying solely on static signage.
Installations with sensors, camera and computer vision
Movement, presence, gestures or visual elements can act as input to the experience, creating real-time responses without necessarily requiring traditional physical control.
From challenge to deployment
Discovery
Objective, audience, environment, KPI and technical restrictions.
Experience design
Journey, interaction, content and product architecture.
Development
Software, 3D, integrations, hardware and validation.
Deploy and evolution
Deployment, support, analytics and continuous updating.
Questions about Interactive Experiences
What technologies can be used?
Touch screens, sensors, cameras, computer vision, AR, VR, AI, RFID, NFC, projection, LEDs and other interfaces can be combined.
Is it only for events?
No. It can also be installed permanently in stores, showrooms, training centers, museums and corporate spaces.
Is it possible to measure interactions?
Yes, when foreseen in the project, usage events can be recorded for journey and performance analysis.
Does Nexus provide hardware?
The solution may include specification, integration and implementation of hardware according to the scope of the project.
Related content
Do you want to transform this concept into a solution applied to your business?
Talk to our team about goal, environment, content, hardware, integrations and deployment scale.
Talk to an expert →