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John Deere: Augmented Reality and digital experiences for equipment

Projects for John Deere explore the ability to transform machines and technical content into more demonstrative digital experiences, using Augmented Reality and interactive visualization.

John Deere: Augmented Reality and digital experiences for equipment
The challenge

Project context

Agricultural machines are large, technically and logistically difficult to move to all points of contact. The digital experience needs to communicate scale, detail and functionality in an intuitive way.

The approach

The combination of 3D and AR allows you to bring the equipment closer to the user without relying exclusively on the physical presence of the machine, creating a visual layer that can support demonstration, content and engagement.

The case highlights how 3D and Augmented Reality can reduce dependence on the physical presence of large equipment for demonstrations, making scale, details and technical content accessible at new points of contact.

Also explore

Related content

Solution

Digital Showrooms

See how to expand the catalog and present products, versions and content in digital interfaces.

Solution

3D Configurator

Understand how 3D models transform into interfaces of choice with materials, components and rules.

Solution

Augmented Reality

See how to connect digital content, products, and instructions to the user's physical environment.

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