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Nexus Tecnologia

GM: immersive experiences applied to the automotive context

Nexus develops immersive applications for automotive contexts where training, product presentation and simulation gain value when the user can interact with content at scale and context.

GM: immersive experiences applied to the automotive context
The challenge

Project context

Automotive training and presentations often depend on vehicles, environments or situations that are not available to all teams at the same time.

The approach

The immersive experience allows you to reproduce the environment and content in a standardized way, creating a reusable base for training, demonstration and communication.

The use of immersive environments in the automotive context allows technical and spatial content to be transformed into interactive practice, creating a digital base that can be reused in training, demonstration and communication according to the project objective.

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